Blonyx Partners with Beet-It to Distribute Beet-It Sport Products in Canada

Performance nutrition brand Blonyx has announced a new partnership with Beet-It USA, a subsidiary of James White Drinks LTD, to distribute Beet-It Sport beet juice products in Canada.

Beet-It Sport beet juice has been extensively researched and used by professional athletes in various sports leagues, including the NHL, NFL, NBA, MLS, and English Premier League.

Under the agreement, Blonyx has obtained exclusive rights to sell Beet-It’s products to individuals, athletes, coaches, and sports teams across Canada through its website and other online and retail outlets. Blonyx has already made Beet-It Sport Nitrate 400, a 70ml beet juice concentrate shot, available for purchase on, with other Beet-It products to follow soon.

“Beet-It’s beet juice products have become the benchmark in both research and elite sports communities,” said Rowan Minnion, CEO at Blonyx.

“We are thrilled to offer our Beet-It Sport products in the sports-loving country of Canada,” said Jonathan Cartwright, Beet-It Sport Specialist at Beet-It USA. “Blonyx shares our commitment to product quality and efficacy, and we are excited to collaborate with them.”

About Beet-It Sport 400 Nitrate Shots

Beet-It Sport 400 is the only beet juice product in the market that provides a guaranteed 400mg dose of nitrates. Research has shown that consuming it 2-3 hours before training reduces the oxygen cost of training by 5% and delays the onset of fatigue by 5-16%. This allows endurance athletes to maintain a higher speed for a longer duration, team sport athletes to improve running performance and reduce fatigue, and athletes in general to enhance power and overall performance.

Beet-It Sport 400 is made up of 98% concentrated beet juice and 2% lemon juice. It is Informed Sport certified and is widely used by athletes, professional sports teams, endurance sports clubs, and Olympic athletes.

Since 2009, over 300 research institutes have used Beet-It Sport in their studies, and it has been featured in more than 150 published research papers.

For more information on Beet-It Sport, you can download the media information kit here.

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