Ascendancy Fitness is challenging the status quo this January by taking an unconventional stance during the busiest month for gym sign-ups.
Unlike most fitness centres that launch promotional campaigns to attract new members during the “New Year, New Me” frenzy, Ascendancy Fitness has decided to halt new memberships temporarily. The decision aims to prioritise the needs of their existing members, ensuring they can continue to enjoy the high-quality service and facilities they value.
“January is traditionally a time when gyms see a surge in new memberships, often leading to overcrowded facilities and frustration for loyal, regular gym-goers,” explained Clayton Leah, owner of Ascendancy Fitness. “At Ascendancy Fitness, our priority has always been to maintain the best experience, with high-quality equipment you can get on no matter what time you visit and a welcoming purple electric atmosphere that our members know and love. This year, we’ve decided to pause new memberships until the seasonal influx subsides.”
This bold move highlights the gym’s commitment to creating a community-focused environment where members can pursue their fitness goals without disruption. By pausing sign-ups, Ascendancy Fitness aims to keep its world-class equipment readily available, preserve its inclusive and supportive atmosphere, and reinforce the message that fitness is a long-term lifestyle built on consistency.
“Our members’ fitness goals and experience achieving those goals are our top priority,” added Clayton Leah. “We want to support their consistency and progress, rather than compromising their experience for our own profit.”
Prospective members are encouraged to create an account on Ascendancy Fitness’s website or app, enabling them to join when memberships reopen. Once the January rush has passed, the gym will welcome new members into a space that reflects its core values of quality and community.
