A Norwegian designer has transformed a high school passion for bikini design into a flourishing swimwear brand.
What began as simple sketches during high school has evolved into Isla Bikini, the brainchild of 25-year-old designer and founder Malin Hansen. Based just outside Oslo, Malin’s journey from an aspiring designer to a successful entrepreneur is as vibrant as her creations.
In 2018, shortly after finishing school, Malin’s entrepreneurial father, Joachim Hansen, encouraged her to pursue her passion for designing bikinis. With his guidance, they secured a manufacturing partner in China—a risky but ultimately rewarding choice. Reflecting on this pivotal decision, Malin said: “We got lucky because the manufacturer we visited turned out to be the perfect fit.” With production underway, Isla Bikini was officially launched.
Inspired by her deep love for the ocean and her struggle to find swimwear that combined both style and functionality, Malin designed Isla Bikini with comfort, quality, and bold prints in mind. The brand’s EU size range of XS to L is thoughtfully designed to suit a variety of body types, ensuring women feel confident and comfortable, whether catching waves or relaxing on sun-drenched beaches.
However, the path to success wasn’t without its challenges. After a brief period studying at ESMOD Fashion School in Oslo, Malin discovered that traditional fashion education wasn’t for her. “I didn’t fit in at fashion school, which is ironic,” she says, explaining her decision to leave and focus entirely on her brand. A transformative trip to Bali further ignited her entrepreneurial ambitions as she observed others thriving with their own business ventures. Returning to Norway, she was more determined than ever to make Isla Bikini a reality.
With personal investment from Malin and her father, totalling between $30,000 and $40,000, Isla Bikini has seen early success. Malin is deeply committed to the brand’s growth, stating: “There’s no plan B.” Her dedication has paid off, with the website attracting over 7,000 visitors within months of its launch, and growing interest across social media platforms like Instagram.
While her father manages the analytical aspects of the business, Malin remains fully focused on design. Each Isla Bikini reflects her love for travel and the natural beauty of Norway. “Every bikini I design is inspired by my travels, from the white sands of remote islands to the vibrant colours of a sunset. I want every woman who wears an Isla Bikini to feel that same sense of escape and adventure.”
Looking ahead, Malin has big ambitions. With plans to expand the product range and reach both Scandinavian and international markets, she is determined to transform her high school dream into a global success. “This is only the beginning, and I’m excited for what the future holds.”
Explore the full Isla Bikini collection at www.islaxbikini.com and follow the brand on Instagram @islaxbikini.
