Bluewater, a global pioneer in sustainable hydration solutions, has joined forces with the GEO Sustainable Golf Foundation, an international non-profit organisation, to drive sustainability within the world of golf. The partnership is focused on reducing single-use plastic waste while fostering confidence in clean drinking water and promoting healthy hydration, supporting both organisations’ commitment to environmental protection and human well-being.
As part of this collaboration, a percentage of proceeds from every Bluewater refillable bottle sold at golf venues and events worldwide will be directed towards sustainability projects in golf. By choosing refillable bottles, golfers can contribute to reducing plastic pollution while actively supporting positive change in a sport enjoyed by over 60 million people globally.
Bengt Rittri, Bluewater Founder & CEO, said: “Golf connects millions with nature, making it a prime platform to address global sustainability challenges, including drinking water quality and plastic waste. Through this purpose-driven partnership, we will engage the golf industry more deeply, helping venues, tournaments, and associations reduce their impacts while also educating and empowering players and fans.”
Globally there is growing concern over the safety and security of water. In recent reports the United Nations cites a raft of risks including lack of or aging water infrastructures; increased prevalence of PFAS ‘forever chemicals’ in water supplies; increasing risks of bacterial and heavy metal contamination; and the environmental pollution from over 600 billion single-use plastic water bottles per year.
Jonathan Smith, Founder and Executive Director of GEO Sustainable Golf Foundation, welcomed the partnership. He said: “For two decades, we’ve supported golf with widespread awareness raising and accessible programs, and have always been eager to promote innovation that helps the sport play better. As golf continues to grow around the world it is important that real solutions, like Bluewater’s, are taken up.
James Ralley, Commercial Director at St Andrews Links Trust, said: “Our relationship with Bluewater is helping us to eliminate single-use plastic from water bottles across our site through our refill stations as part of our commitment to sustainable practices in golf. Furthermore, we are excited that this new partnership between Bluewater and GEO Foundation will mean that a percentage of proceeds from each Bluewater water bottle sold at St Andrews Links will contribute to wider sustainable initiatives. Sustainability is at our core and as the Home of Golf we have a duty to be leaders in this space and to offer our support for this tremendous initiative.”
