A new book, Selling in the Middle East, by a multi-million-dollar seller, serves as an essential guide for sales professionals looking to capitalise on the rapidly expanding opportunities in this dynamic region. With the Middle Eastern market growing at an unprecedented pace, this book provides crucial insights and techniques to help salespeople navigate its unique landscape successfully.
Covering key cultural nuances, business etiquette, and effective sales strategies, the book offers practical tools to foster trust, build lasting relationships, and adapt sales approaches to the specific demands of Middle Eastern customers and markets.
Written by experienced salesman Shabir Ahmad, who has spent over a decade working in the Middle East, the book draws on his extensive career in global technology firms operating within the region. Ahmad provides valuable insights into the business culture, explaining the importance of hierarchy, adaptability, and personal relationships in closing deals. He also shares proven methods for refining sales techniques, from mastering local communication styles to negotiation tactics and strategies for long-term relationship management.
To complement the book, Selling in the Middle East features an accompanying website (salesexpertguide.com), offering additional resources such as industry news, major project listings, procurement guidelines, local regulations, and a curated selection of tender sites and portals for each Middle Eastern country—critical tools for professionals aiming to break into or expand within this market.
As the first book dedicated solely to the art of selling in the Middle East, it fills a significant gap by offering a comprehensive understanding of the region’s distinct business environment. Whether an experienced sales professional or a newcomer to the market, this book is an indispensable resource for anyone keen to refine their sales strategies and tap into the Middle East’s vast business potential.
Selling in the Middle East is now available on Amazon. Order a copy here: https://amzn.eu/d/3kYV9nw
