The newly published State of UK Aesthetics report provides a comprehensive look at the trends shaping the future of the UK aesthetics industry. This 80-page document examines the challenges, opportunities, and emerging patient preferences from 2024, equipping clinics with the insights needed to navigate the evolving market in 2025.
Authored by Tilious, a leading SEO and PPC agency, the report draws on a detailed analysis of thousands of search queries and industry data. It highlights the most in-demand treatments and offers an informed perspective on shifting patient priorities.
Key findings emphasise the importance of establishing a strong online presence, prioritising quality and expertise to differentiate, and educating patients about treatment risks and safety. These elements are expected to be critical for clinics adapting to heightened patient expectations and impending regulatory updates in 2025.
“The insights in this report offer clinics a clear view of the trends driving the UK’s aesthetics industry and practical strategies for meeting patient needs,” said Alex Murray, Account Director and Search Specialist at Tilious. “By combining large volumes of search data with real-world examples from clinics, we’ve created a resource that reflects the realities of the market throughout 2024 and sets expectations and opportunities for the year ahead.”
The report identifies the most searched-for surgical and non-surgical treatments of 2024, providing valuable guidance for clinics looking to align with patient demand. Additionally, it features case studies and innovative strategies successfully implemented by clinics, offering actionable inspiration for others in the sector.
The document also addresses pressing issues, including balancing affordability with quality, educating patients on the risks of treatments, and adapting to a digital-first market. With regulatory changes on the horizon and the growing challenge of cosmetic tourism, these areas will be pivotal for clinics striving to stay competitive.
As patient trust and safety take centre stage, clinics that focus on transparency, expertise, and personalised care will be best positioned to thrive in the coming year.
Packed with data-driven insights and practical examples, the State of UK Aesthetics 2024 is an essential resource for industry professionals aiming to remain ahead in a rapidly changing landscape.
