The Korea Agro-Fisheries & Food Trade Corporation invites visitors to explore 76 exciting Korean food brands at SIAL Paris 2024, celebrating its 60th year as the world’s premier food innovation exhibition.
Running from 19th to 23rd October 2024, the Korean Pavilion, hosted by the Korea Agro-Fisheries & Food Trade Corporation (aT), will feature 76 Korean companies offering a wide range of agricultural and food products. These businesses will showcase innovative, health-conscious solutions aimed at global buyers looking for eco-friendly products.
Located in Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), the Pavilion will present a diverse selection of Korean food products, including fermented sauces, Kimchi, noodles, ready meals, beverages, Ginseng, and plant-based vegan items. These products reflect the increasing global demand for sustainable, plant-based foods.
Korean Food’s Growing Popularity in Europe
Korean food has been rising in popularity across Europe, known for its balance of health benefits and bold flavours. Retailers like Carrefour and Monoprix are now stocking Korean products, and SIAL Paris offers the perfect opportunity to discover this culinary trend. Visitors will have the chance to meet producers, sample products, and form key business relationships.
As the trend towards plant-based diets grows in Europe, Korean cuisine’s versatility has made it a favourite among chefs and food lovers, going beyond the well-known Kimchi.
Highlighting the Diversity of Korean Cuisine
Ms. Nam Sanghui, Director at aT Center Paris, commented: “We are excited to reflect the true diversity of Korean products in SIAL Paris 2024. Our goal is to engage with those searching for innovative, health-conscious food options, and the Pavilion is the perfect place to discover the latest trends in Korean cuisine.”
SIAL Paris 2024 is expected to draw 285,000 visitors from 200 countries, providing Korean companies with a key platform to showcase their products to a global audience.
